“It’s all about the voice”. If, like me, you’ve been one of the millions of people watching BBC1’s ‘The Voice’ you’ll have become well accustomed with this phrase that the hosts and coaches have repeatedly drilled home since the opening blind auditions. The Voice’s USP is placing the importance on having a unique voice that would be instantly recognisable on the radio rather than letting appearances influence the decision. Wel...
Recent Posts
RAB confirms speaker line-up for 20th anniversary event
Written by Lucy Goodwin on April 30th, 2012
The Radio Advertising Bureau (RAB) has confirmed the line-up of speakers at its 20th birthday event taking place at the British Museum on May 23rd. The keynote speech will be delivered by politician and broadcaster David Mellor, Heritage Secretary at the time of RAB’s launch, who will compare the media landscape in 1992 vs 2012, the role of deregulation in radio growth and why radio continues to thrive in internet digital age. Tim Davie, Head...
April’s Radio Head: Charlie Yeates , Head of Radio, MediaCom
Written by admin on April 25th, 2012
In this month’s Radio Head RAB asked Charlie Yeates from MediaCom a few questions about why he loves his job and some fun facts about his life. 1. What’s the best thing about your job? (Be honest!) The people I work with on a daily basis. Genuinely passionate people who care about the medium; this stretches from my team to clients & (even!) sales contacts. Equally the speed of technology means that there is always a new concept or id...
Radio wins the highest number of D&AD yellow pencils since 2004
Written by Clare Bowen on April 24th, 2012
Last Thursday was a record night for radio at the D&AD Awards. With 16 entries awarded ‘In Book’ Status and 8 nominations, a total of 3 Yellow Pencils were awarded: the highest number of honours since 2004. Awarded agencies included Be Bravo, USA for “Leica”, Net#work BDDO, Johannesburg for “Mercedes-Benz” and Grey, South Africa for “The Nelson Mandela Foundation”. Warren Brown, Creative Founder at BMF and Foreman of th...
March’s Radio Head: Jo Beadell, Head of Radio, Zenith Optimedia
Written by admin on March 30th, 2012
In this month’s Radio Head RAB asked Jo Beadell from Zenith Optimedia a few questions about why she loves her job and some fun facts about her life. 1. What’s the best thing about your job? (Be honest!) Having been head of radio at ZO for just over a year, the part of the job I have enjoyed the most has been the way everyone throughout the whole industry has been keen to find solutions rather than barriers, and this collaborative appro...
RAB Celebrates 20th Anniversary
Written by Lucy Goodwin on March 30th, 2012
The Radio Advertising Bureau (RAB) is to celebrate its 20th anniversary with a major customer event at the British Museum on May 23rd. The event will take a look back at 20 years of radio innovation from the RAB and across the industry, comprising a series of concise presentations from industry figureheads. The event will also see the launch of two new initiatives from the RAB aimed at helping advertisers, media agencies and creative agencies...
Why grocery multiples should turn up the radio
Written by Mike Tull on March 28th, 2012
Supermarket media spend has come under the spotlight in the last month with both Marketing and MediaTel highlighting the sector’s substantial decrease in press spend and a potential change in media strategy. One of the beneficiaries so far has been radio with spend up 58% year on year during the last six months of 2011. So, why do retailers look as though they are beginning to warm to radio’s full potential at a time when other media appear...
February’s Radio Head: Anthony Mann, Associate Director, Starcom MediaVest
Written by admin on February 23rd, 2012
In this month’s Radio Head RAB asked Anthony Mann from Starcom MediaVest a few questions about why he loves his job and some fun facts about his life. 1. What’s the best thing about your job? (Be honest!) Official answer: The variety and breath of client challenges, the constantly evolving marketplace and the people I work with. Off the record: The radio industry is the only medium where everybody works tog...
Time to re-brand the under-rated jingle?
Written by Mark Barber on February 23rd, 2012
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The importance of challenging received wisdom in research
Written by Judith Spilsbury on February 6th, 2012
I was reminded recently of how easy it can be for received wisdom to influence how we do our research and how important it is to recognise received wisdom when confronted with it and to question it. Let me explain… I was working with an fmcg advertiser to set up a radio test for a major household brand. We wanted to measure radio’s impact on sales using a standard geographical test and control structure. Now finding the right test and contr...
