After commercial radio’s success at the Sony’s, who will be the big winners at the Arqiva Awards? Commercial Radio scooped a record fourteen gold awards at the Sony Radio Academy Awards which took place at the Grosvenor House Hotel. Global, UTV and Absolute Radio picked up three golds, while GMG won two and Bauer one. But now it’s time to turn our attention to the up and coming 2011 Arqiva Commercial Radio Awards in July. The nominatio...
Posts Under Brand Integration Category
As the nation looks forward to Britain’s biggest matrimonial event since Charles and Diana married in July 1981, advertisers have been integrating their brands into wedding themed radio promotions all over the country. Thanks to some relaxation in Ofcom’s Broadcast Code at the end of last year, brands have been able to build stronger partnerships with stations and their listeners through an even greater lever of integration into station c...
If you work in Commercial Radio, headlines like “Product Placement to Hit UK TV” were profoundly irritating. The announcement of changes to Ofcom’s Broadcasting code buried away a mention that these significant changes to the code also applied to Commercial Radio. Indeed what is permissible on radio is arguably much more profound and meaningful for advertisers. The phrase “Product placement” doesn’t work for radio – it feels a litt...
