Last week D&AD’s annual awards ceremony was held at The Roundhouse and RAB were sponsor of the radio categories. Sound has an incredible emotional power (Confession: I still have to turn scary films onto mute) and one thing that struck me at D&AD was the significance of sound in so many categories beyond radio. The standout campaign of the night was ‘Dumb ways to Die’ by McCann Erickson Melbourne for Metro Trains, which won 5 p...
Posts Under Creativity Category
This week we are delighted to feature Tracy Roberts, Business Director for Radio at Mindshare as our guest blogger, giving her thoughts on our Sound of Spring event last week… It’s the 24th April and we’re overlooking London from the 32nd floor of Paramount, a very nice way to start the day! As lovely as this was, we weren’t just there for a good catch up with our fellow colleagues in the industry, but to hear about the latest resea...
I couldn’t agree more with Andy Nairn’s Campaign blog ‘Watch your Tone’ this week. http://campaignblog.campaignlive.co.uk/2013/04/25/watch-your-tone/ Much about a briefing document is not especially inspiring. Phrases like ‘single-minded proposition’ and ‘measures of success’ are hardly the stuff of which Shakespeare is made, but the paragraph dedicated to brand tone of voice has a special awkwardn...
The Radio Advertising Bureau (RAB) has today (April 24) re-launched its Aerial Awards to recognise the cream of creative radio advertising talent. The Aerial Awards, which will now be monthly, are the latest initiative from the RAB’s creativity programme which was launched in 2011 to address the historic lack of innovation in the radio sector. The Aerial Awards will be judged by a different leading creative figure each month, with confirmed ju...
Last week, Andy Hart and Dave Coplin from Microsoft presented an excellent double act at Advertising Week Europe on the subject of ad avoidance. It struck me as a relevant topic for radio creativity as much as web-based advertising, not least in the week when Trevor Beattie announced ‘the death of the 30 second ad’ in the context of TV. We live in an age of shrinking concentration spans and growing consumer choice: choice that increasingly m...
The Radio Advertising Bureau (RAB) unveils its top ten radio advertisements as scored by the listeners. The Department of Health have topped the rankings for the most effective creative in the second half of 2012 with their Stoptober campaign, beating off competition from the likes of British Gas and Procter & Gamble. The Stoptober campaign, created by Dare and with media by M4C, beat out 29 other brands to the top spot for creativity. Simo...
In this month’s Radio Head RAB asked Duncan Child from Starcom MediaVest Group a few questions about why he loves his job and some fun facts about his life: 1. What’s the best thing about your job? (Be honest!) It’s cheesy, but the people. Radio really has the nicest people in media, and media’s pretty nice in the first place. 2. What’s your favourite station and which radio programmes do you listen to? I’m a b...
The idea of working with people, who were not my usual classmates, for a week, was daunting for my fourteen-year-old mind. But I was pleasantly surprised after a week at the RadioCentre. My first experience of the company was on a strategy away day- there were presentations from different teams, and a summary of what they had done this year and what they hope to achieve. This was a great introduction, which included team-building exercises. Ther...
In this month’s Radio Head RAB asked Cathy Lowe from PHD a few questions about why she loves her job and some fun facts about her life: 1. What’s the best thing about your job? (Be honest!) The people of course! I love working with my phd collegues who are passionate about what they do. I also have great support from media owners & RAB. 2. What’s your favourite station and which radio programmes do you listen to? I listen to lots of ra...
Caitlin Breeze was voted the winner of the D&AD Radio Baby Pencil earlier this year, sponsored by the RAB. Here she gives her first hand insights into winning the award and her experiences of working in creative agencies… In March, I started work on a brief, set by the Radio Advertising Bureau for the D&AD Student Awards. It was a radio brief. I found that I had great fun writing my response. As a writer, radio offers creative free...
