The news this morning is that Google is launching a music streaming subscription service called Google Play Music All Access to compete with the likes of Spotify and Microsoft’s Xbox Music. Initially to launch in the US, the Android based service will soon be rolled out in the UK and other countries. It has been reported that Google have described All Access as “Radio without rules”. Being an inquisitive sort, I visited the Google Offi...
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Last week PRS for Music revealed that songwriters received royalties of nearly £2m from their tracks being used in radio advertising. However, using a piece of music (‘sync’) in adverts doesn’t just have a positive impact on the songwriters’ bank balances, it can also reap dividends for the advertisers themselves. In our latest piece of research, Turning Art Into Science we found that music featured in radio ads when linked with TV is t...
This week we are delighted to feature Tracy Roberts, Business Director for Radio at Mindshare as our guest blogger, giving her thoughts on our Sound of Spring event last week… It’s the 24th April and we’re overlooking London from the 32nd floor of Paramount, a very nice way to start the day! As lovely as this was, we weren’t just there for a good catch up with our fellow colleagues in the industry, but to hear about the latest resea...
The Radio Advertising Bureau (RAB) has today (April 24) re-launched its Aerial Awards to recognise the cream of creative radio advertising talent. The Aerial Awards, which will now be monthly, are the latest initiative from the RAB’s creativity programme which was launched in 2011 to address the historic lack of innovation in the radio sector. The Aerial Awards will be judged by a different leading creative figure each month, with confirmed ju...
Last week, Andy Hart and Dave Coplin from Microsoft presented an excellent double act at Advertising Week Europe on the subject of ad avoidance. It struck me as a relevant topic for radio creativity as much as web-based advertising, not least in the week when Trevor Beattie announced ‘the death of the 30 second ad’ in the context of TV. We live in an age of shrinking concentration spans and growing consumer choice: choice that increasingly m...
The RAB has two free tickets to give away to the 2012 Audio Branding Congress, and is also offering a RAB discount for anybody else who may be interested in attending. The Audio Branding Academy (ABA) has announced the submissions for the second International Audio Branding Award, to be presented at the 2012 Audio Branding Congress in Oxford on the 11th of December. The day-long event will be moderated by Julian Treasure. Julian has been feature...
The Radio Advertising Bureau (RAB) has launched an optimised version of its website for mobile devices. The mobile website, built by Propeller Mobile, will make it easier for users to access RAB content on smaller mobile phone screens. The optimised website is the latest in a line of innovations from the RAB, following its website re-launch earlier this year and the launch of radioGAUGE Predict and the LoveRadioAds App at the RAB’s 20th annive...
[View the story "Making Waves, cakes, and mobile apps – celebrating 20 years of the RAB" on Storify]
The Radio Advertising Bureau (RAB) has confirmed the line-up of speakers at its 20th birthday event taking place at the British Museum on May 23rd. The keynote speech will be delivered by politician and broadcaster David Mellor, Heritage Secretary at the time of RAB’s launch, who will compare the media landscape in 1992 vs 2012, the role of deregulation in radio growth and why radio continues to thrive in internet digital age. Tim Davie, Head ...
In this month’s Radio Head RAB asked Charlie Yeates from MediaCom a few questions about why he loves his job and some fun facts about his life. 1. What’s the best thing about your job? (Be honest!) The people I work with on a daily basis. Genuinely passionate people who care about the medium; this stretches from my team to clients & (even!) sales contacts. Equally the speed of technology means that there is always a new concept or ide...
