Last week PRS for Music revealed that songwriters received royalties of nearly £2m from their tracks being used in radio advertising. However, using a piece of music (‘sync’) in adverts doesn’t just have a positive impact on the songwriters’ bank balances, it can also reap dividends for the advertisers themselves. In our latest piece of research, Turning Art Into Science we found that music featured in radio ads when linked with TV is t...
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The Radio Advertising Bureau (RAB) unveils its top ten radio advertisements as scored by the listeners. The Department of Health have topped the rankings for the most effective creative in the second half of 2012 with their Stoptober campaign, beating off competition from the likes of British Gas and Procter & Gamble. The Stoptober campaign, created by Dare and with media by M4C, beat out 29 other brands to the top spot for creativity. Simo...
In light of a much welcome year-on-year increase in radio entries and awards received in the Cannes Lions 2012, we decided to explore if this success is mirrored in the trend of average creative scores achieved on radioGAUGE since it first launched back in 2008 – and we’ve found some encouraging results. In 2012 to date, the average creative score measured on radioGAUGE is 3.3% higher than for ads measured in 2011, and 5.1% higher comp...
“It’s all about the voice”. If, like me, you’ve been one of the millions of people watching BBC1’s ‘The Voice’ you’ll have become well accustomed with this phrase that the hosts and coaches have repeatedly drilled home since the opening blind auditions. The Voice’s USP is placing the importance on having a unique voice that would be instantly recognisable on the radio rather than letting appearances influence the decision. Well...
Supermarket media spend has come under the spotlight in the last month with both Marketing and MediaTel highlighting the sector’s substantial decrease in press spend and a potential change in media strategy. One of the beneficiaries so far has been radio with spend up 58% year on year during the last six months of 2011. So, why do retailers look as though they are beginning to warm to radio’s full potential at a time when other media appear ...
If you looked into the Grafton Suite at the Westbury Hotel in Dublin on Tuesday morning at first you might have just thought that everyone was quietly and intently eating the Irish breakfasts on offer. However, on further inspection you would have noticed they were in fact were all engaged and focused on the launch presentation of RadioGAUGE in Ireland (although I’m sure the breakfast helped things along too!). RadioGAUGE has established itsel...
Q3 2011 might well be remembered by some as the ‘summer of discontent’ thanks to the riots, the closure of the News of the World and, perhaps more trivially (or tragically depending on your media habits), Channel 4 airing it’s last ever repeat of Friends. The ‘summer’ may well have left us begging for the bright days of April to return but RadioGauge continues come rain or shine and during the months of July, August and September measu...
Believe it or not it’s time for another quarterly countdown of the top scoring ads from our ongoing RadioGauge research project. Q2 2011 saw summer arrive for two weekends in April (I hope you made the most of it then!), the country go Royal Wedding crazy and a legion of sport lovers nervously waited for either the sweet smell of success or bitter disappointment of the Olympic ticket application process! In that time, RadioGauge measured 27 ...
RadioGauge’s Top 10 Scoring Radio Ads from Q1 2011 When we take out RadioGauge presentations to advertisers and agencies, one of the questions that we often get asked is to name the best radio adverts that have been on air recently. Now we all have our personal opinions (Vodafone’s Freebees for me) but why settle for just my choice when we can let the 5,900 RadioGauge respondents from Q1 this year be the judges. We haven’t measured ever...
