Last week D&AD’s annual awards ceremony was held at The Roundhouse and RAB were sponsor of the radio categories. Sound has an incredible emotional power (Confession: I still have to turn scary films onto mute) and one thing that struck me at D&AD was the significance of sound in so many categories beyond radio. The standout campaign of the night was ‘Dumb ways to Die’ by McCann Erickson Melbourne for Metro Trains, which won 5 p...
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I couldn’t agree more with Andy Nairn’s Campaign blog ‘Watch your Tone’ this week. http://campaignblog.campaignlive.co.uk/2013/04/25/watch-your-tone/ Much about a briefing document is not especially inspiring. Phrases like ‘single-minded proposition’ and ‘measures of success’ are hardly the stuff of which Shakespeare is made, but the paragraph dedicated to brand tone of voice has a special awkwardn...
Last week, Andy Hart and Dave Coplin from Microsoft presented an excellent double act at Advertising Week Europe on the subject of ad avoidance. It struck me as a relevant topic for radio creativity as much as web-based advertising, not least in the week when Trevor Beattie announced ‘the death of the 30 second ad’ in the context of TV. We live in an age of shrinking concentration spans and growing consumer choice: choice that increasingly m...
Cannes Lions is the world’s largest celebration of advertising creativity. In its 59th year, it’s a prestigious showcase of global advertising talent from all aspects of the industry, from traditional film and print advertising to up-and-coming media platforms. (Tellingly, Microsoft Advertising were the official sponsor). Yet radio is a category that hasn’t shone in the French sunshine in recent years: with its reliance on localised idiom,...
Last Thursday was a record night for radio at the D&AD Awards. With 16 entries awarded ‘In Book’ Status and 8 nominations, a total of 3 Yellow Pencils were awarded: the highest number of honours since 2004. Awarded agencies included Be Bravo, USA for “Leica”, Net#work BDDO, Johannesburg for “Mercedes-Benz” and Grey, South Africa for “The Nelson Mandela Foundation”. Warren Brown, Creative Founder at BMF and Foreman of the...
