Commercial radio had a record quarter according to RAJAR (Radio Joint Audience Research Ltd) figures released today.
The second quarter figures released on August 4th 2011 highlight that more than 34 million people listen to commercial radio in the UK each week, which is over a million more than the same quarter in 2010. Commercial radio now has the best share of radio listening since Q2 2004.
The RAJAR figures show that UK radio audience is at an all time high of 47.6 million adults, or 91.7 per cent of the population, and that radio listening now accounts for 1,076 million hours per week. Commercial radio now has a greater percentage of listening hours than at any time in the past 7 years; gaining a further 1.1 per cent on the previous quarter to reach 43.7 per cent. The BBC fell to 54.0 per cent of hours, losing a further 1.0 per cent since Q1 2011.
National commercial radio has been a significant driver of increased overall radio audience. 10.7 per cent more listeners listen to national commercial radio than the same period last year, with new national Digital and FM commercial brands such as Jazz FM (+29% year on year), KISS UK (+14.7%) and Smooth Radio UK (+14.6%) at the forefront of this growth; combined with steady continuing improvement from Planet Rock (+19.4%) and Absolute Radio (+18.2% since Q1 2011).
Local commercial radio continues to expand reach amongst listeners. Over half a million more listeners were attracted to local commercial radio year on year. 27,289,000 people now listen to local commercial radio in the UK each week, nearly three times more than listen to BBC local services.
Mark Barber, Planning Director of RAB, commented: “Record audiences for Commercial Radio, and radio overall, demonstrate the continued relevance of the medium in people’s daily lives. Coupled with RAB’s new research which highlights how radio boosts consumer happiness and enhances receptiveness to brand advertising, more than ever Britain’s love of radio provides advertisers with a powerful mass communications opportunity.”