As the rain pelted down the other weekend, I noticed a rise in the number of tweets from friends hitting the shops to avoid the showers. If, as it seems, retail therapy is autumn’s replacement for the park and beach visits of the summer, then there’s a great opportunity for retailers to exploit this by encouraging people to come to their store by promoting their latest offers.
Beyond the commonly acknowledged fact that radio is flexible, cost-efficient and fast-turnaround, it’s also very effective at communicating price promotional messages for retailers.
According to RAB’s radioGAUGE Predict tool, price/promotional led retail campaigns which used radio saw an increase in ad awareness of 50% amongst those exposed to radio advertising compared to those not exposed.
If your retail clients are looking to take advantage of inclement autumn weather and help get Britain kitted out for the rain, then use radio to let the nation know what offers you have this week. Go to www.rab.co.uk/rgpredict to find out more about radio’s effectiveness for retailers now.
Base: 41 price/promo Retail campaigns; average radio spend £375k
Source: radioGAUGE from the RAB
To see how radioGAUGE Predict works, take a look at the video below:
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