September was ‘back to school’ for PHD as the RAB and the Commercial Radio Industry put on a new and different Radio Week, to excite and inform the agency about all things radio.
PHD were keen to challenge the convention of their past radio weeks, and draw up an agenda that would bring radio, in all its many strengths and guises, to the agency in new and different ways.
Monday 10th September started with a hearty breakfast from the RAB, where PHD put their wits to the test against their colleagues with a quick fire sonic quiz and the chance to play for an amazing Roberts Union Jack digital radio…the competition was fierce.
Global Radio carried through the buzz into the afternoon with an information packed presentation, Radio but not as you know it, which reminded us that radio is so much more than we think. Real and Smooth closed the first day of the PHD Radio Week with a fantastic round of Bingo, it was a full house.
Absolute, Bauer, GTN, Jazz FM, Folder Media and Newslink filled the next 4 days of the PHD Radio Week with a non-stop feast of breakfasts, presentations and DJ Q&A’s: all content that has really helped to cement a place for radio within the hearts, minds (and dare I say, plans) of PHD.
In fact, Wednesday’s The Voice session brought a version of the popular show to radio and PHD. PHD chose a selection of relevant radio brands to pitch their responses for live client briefs to an esteemed panel of radio judges…but there was a catch! The judges backs were turned, so the groups had to present their ideas, against the clock, in an attempt to win the judges over with the strength, and sound, of their ideas. The Commercial Radio Industry did themselves proud with the depth, breadth and calibre of responses…the judges, who were by no means pushovers, couldn’t help but turn round time and again. It would be great to see some of these ideas turn into a radio reality.
Friday saw another first for PHD, as Newslink brought a Sky News Presenter to their breakfast session so PHD could have the opportunity to read out news stories on air, under the guidance of the Sky presenter. Not only this, but a selection of the top stories were chosen to be read out live at 11am, after Kiss’s star trio Ricky, Melvin and Charlie had presented their Kisstory Live show for PHD. PHD tuned into listen to their very own Kisstory show, where they requested songs and interacted with the DJ’s and then they heard their PHD news, in situ, at 11am. This is the essence of radio in our, and PHD’s, daily life.
Wrapping up the week was an intriguing debate around radio holding the title of the original social media. LBC’s James Whale grilled an expert industry panel, including Kiss’s Programme Director Andy Roberts and Planet Rock DJ Nicky Horne, as well as the PHD audience and lead the discussion on where radio goes next in the digital age.
The PHD Radio Week was a truly fantastic week and a big thank you goes out to all who helped make it so. It was a great experience to run such a different radio week for PHD compared to previous radio sessions, and it was great to see such depth and variety of sessions and solutions put forward by the radio industry.
If you are inspired by this and thinking of running a similar Radio Week for your agency then please do not hesitate to contact myself, or one of the other RAB Strategy Consultants.
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