The Radio Advertising Bureau (RAB) has launched an optimised version of its website for mobile devices.
The mobile website, built by Propeller Mobile, will make it easier for users to access RAB content on smaller mobile phone screens.
The optimised website is the latest in a line of innovations from the RAB, following its website re-launch earlier this year and the launch of radioGAUGE Predict and the LoveRadioAds App at the RAB’s 20th anniversary in May.
The optimised site will offer some of the RAB’s most popular content including:
- Latest news and stats like revenues and forecasts
- Research, including radio multiplier studies
- radioGAUGE
- Radio ads database, using the LoveRadioAds app interface
Sarah Ordidge, Marketing Manager for the RAB said: “More and more people are accessing websites from their smartphones, and our optimised website will make our most popular content easily available to users on the move.”
The site is built in HTML5 and is compatible with all of the most recent handsets. There will be an option at the bottom of the screen to click through to the main desktop site if users want to access other information.
For more information please contact Lucy Goodwin at the RAB on 020 7010 0655 or email: lucy.goodwin@radiocentre.org.
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