In this month’s Radio Head RAB asked Tom Drummond from Initiative a few questions about why he loves his job and some fun facts about his life. 1.What’s the best thing about your job? (Be honest!) Whenever you read this answer it’s always the people, and I’m afraid I’m not going to be any different – and why would I, when I get to work with great people not only at Initiative but within the whole radio industry? 2. What’s your f...
Archive for July 2012
Becky Lancaster is an A-Level student planning Sociology at university and has an ambition to work in radio or TV production. Becky spent a week at the RAB to gain work experience. Here is her account of what she took away from her five days with the RAB: People listen to radio for task accompaniment, mood enhancement and community involvement – this then partly relies on advertising to not disappoint. For these reasons the RAB is putting an ...
Cannes Lions is the world’s largest celebration of advertising creativity. In its 59th year, it’s a prestigious showcase of global advertising talent from all aspects of the industry, from traditional film and print advertising to up-and-coming media platforms. (Tellingly, Microsoft Advertising were the official sponsor). Yet radio is a category that hasn’t shone in the French sunshine in recent years: with its reliance on localised idiom,...
