After the gut-wrenching agony of seeing England go out on penalties again, one advertiser was there to dry up England’s tears in their hour of need. Using the flexible attributes of radio, Kleenex worked with Global Radio to produce two pieces of copy depending on the “win or lose” outcome from Sunday night’s game. This is a great example of an advertiser understanding one of radios strengths and using it to tap into the nations emot...
Archive for June 2012
[View the story "Making Waves, cakes, and mobile apps – celebrating 20 years of the RAB" on Storify]
In this month’s Radio Head, RAB asked Joe Daniels from RadioWorks a few questions about why he loves his job and some fun facts about his life. 1.What’s the best thing about your job? (Be honest!) The people I work with. We’re all here because we all love working in radio but everyone has a different skill set. It’s great to be able to refer my clients to our ace planners, S&P specialists, our creative team – The Maple Street Stu...
