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Archive for May 2012

May’s Radio Head: Howard Bareham , Head of Radio, Mindshare

May’s Radio Head: Howard Bareham , Head of Radio, Mindshare

In this month’s Radio Head RAB asked Howard Bareham from Mindshare a few questions about why he loves his job and some fun facts about his life. 1.What’s the best thing about your job? (Be honest!) The Mindshare radio team 2. What’s your favourite station and which radio programmes do you listen to? In the main it’s a mix talkSPORT and 5Live. On individual shows,  the Press Pass on talkSPORT at 6pm on Sundays is the best show on radio....

Does your brand have “The Voice”?

Does your brand have “The Voice”?

“It’s all about the voice”. If, like me, you’ve been one of the millions of people watching BBC1’s ‘The Voice’ you’ll have become well accustomed with this phrase that the hosts and coaches have repeatedly drilled home since the opening blind auditions. The Voice’s USP is placing the importance on having a unique voice that would be instantly recognisable on the radio rather than letting appearances influence the decision. Well...