The keynote speech will be delivered by politician and broadcaster David Mellor, Heritage Secretary at the time of RAB’s launch, who will compare the media landscape in 1992 vs 2012, the role of deregulation in radio growth and why radio continues to thrive in internet digital age.
Tim Davie, Head of Audio and Music at the BBC, and Andrew Harrison, Chief Executive of RadioCentre, will be taking a look at the evolution of technology and how it has extended radio’s relevance for listeners and advertisers, as well as looking forward to what next for radio.
Chris MacDonald, CEO at McCann Erickson, will share some of his favourite radio campaigns, bringing to life the power of the audio medium.
Marketing Director at RSA Insurance, Dominic Grounsell, will present a session looking at why he still believes in radio advertising in a technology driven world, and Julian Treasure, Chairman at the Sound Agency, will look at the importance of sound and how brands can harness it more effectively.
The event will also see Simon Redican, RAB Managing Director, and Mark Barber, Planning Director, launch two new initiatives aimed at helping advertisers, media agencies and creative agencies get more from the medium.
The RAB was launched in May 1992 with the remit of championing the use of radio as an advertising platform, as part of the cross-industry initiative with UK commercial radio. The founding board consisted of Neil Robinson (Metro Radio Group), Richard Eyre (Capital), Tim Schoonmaker (EMAP), Jimmy Gordon (Scottish Radio Holdings), David Bagley (Midlands Radio) and Rory McLeod (Southern Radio).
The invitation-only breakfast event will be held at the British Museum between 8.30am and 11.00am, on Wednesday May 23, 2012.
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