The Radio Advertising Bureau (RAB) is to celebrate its 20th anniversary with a major customer event at the British Museum on May 23rd.
The event will take a look back at 20 years of radio innovation from the RAB and across the industry, comprising a series of concise presentations from industry figureheads. The event will also see the launch of two new initiatives from the RAB aimed at helping advertisers, media agencies and creative agencies get more from the medium.
David Mellor, Secretary of State for National Heritage in 1992, and now radio presenter, will deliver a keynote speech comparing the media landscape in 1992 with today, and explore why radio has endured in the internet age. Further speakers will be announced in the coming weeks.
The RAB was launched in May 1992 with the remit of championing the use of radio as an advertising platform, as part of the cross-industry initiative with UK commercial radio. The founding board consisted Neil Robinson (Metro Radio Group), Richard Eyre (Capital), Tim Schoonmaker (EMAP), Jimmy Gordon (Scottish Radio), David Bagley (Midlands Radio) and Rory McLeod (Southern Radio).
Over the years the RAB has become synonymous with excellent customer service and industry-leading media insight. The RAB’s catalogue of award-winning research has helped demonstrate radio’s effect within the media mix, most notably the Multiplier series – including the Online Multiplier and Emotional Multiplier initiatives – and radioGAUGE, which provides radio campaign effectiveness measurement to individual advertisers.
Simon Redican said: “With record audiences, revenues booming and technical avdances like RadioPlayer, it’s a great time to celebrate 20 years of radio innovation and honour the rich heritage of the RAB. The two new major customer initiatives that we will launch at the event are in the very best traditions of the RAB.
The invitation-only breakfast event will be held at the British Museum between 8.30am and 11.00am, on Wednesday May 23, 2012.
For more information please contact Lucy Goodwin at the RAB on 020 7010 0655 or email: lucy.goodwin@radiocentre.org
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