In this month’s Radio Head RAB asked Jo Beadell from Zenith Optimedia a few questions about why she loves her job and some fun facts about her life. 1. What’s the best thing about your job? (Be honest!) Having been head of radio at ZO for just over a year, the part of the job I have enjoyed the most has been the way everyone throughout the whole industry has been keen to find solutions rather than barriers, and this collaborative approa...
Archive for March 2012
The Radio Advertising Bureau (RAB) is to celebrate its 20th anniversary with a major customer event at the British Museum on May 23rd. The event will take a look back at 20 years of radio innovation from the RAB and across the industry, comprising a series of concise presentations from industry figureheads. The event will also see the launch of two new initiatives from the RAB aimed at helping advertisers, media agencies and creative agencies ...
Supermarket media spend has come under the spotlight in the last month with both Marketing and MediaTel highlighting the sector’s substantial decrease in press spend and a potential change in media strategy. One of the beneficiaries so far has been radio with spend up 58% year on year during the last six months of 2011. So, why do retailers look as though they are beginning to warm to radio’s full potential at a time when other media appear ...
