In this month’s Radio Head RAB asked Anthony Mann from Starcom MediaVest a few questions about why he loves his job and some fun facts about his life. 1. What’s the best thing about your job? (Be honest!) Official answer: The variety and breath of client challenges, the constantly evolving marketplace and the people I work with. Off the record: The radio industry is the only medium where everybody works toge...
Archive for February 2012
[View the story "Time to re-brand the under-rated jingle?" on Storify]
I was reminded recently of how easy it can be for received wisdom to influence how we do our research and how important it is to recognise received wisdom when confronted with it and to question it. Let me explain… I was working with an fmcg advertiser to set up a radio test for a major household brand. We wanted to measure radio’s impact on sales using a standard geographical test and control structure. Now finding the right test and contro...
