November 2011 saw Aegis owned media agency Carat UK reconnect with radio. Carat and their newly appointed Head of Radio, Mike Williamson, in conjunction with the RAB, set up a Radio Week to excite and inspire the agency, across all levels and disciplines, when it comes to radio.
Understanding that time is precious, the week’s main aim was to succinctly display the power of radio and to surprise and delight the Carat audience, who to their credit attended the sessions in force across the week.
The week started with an overview of the Commercial Radio marketplace from the RAB’s Managing Director, Simon Redican who showed why Britain Loves Radio, and went from strength to strength with engaging and informative sessions from some of the major industry stakeholders, such as Bauer, talkSPORT, Absolute and Global Radio.
The presentation sessions were supported by some inspired social events from the likes of GTN: who provided a showbiz red carpet breakfast for Carat; GMG who played Pop Star bingo with a fiercely competitive agency audience and Jazz FM, who closed the social activities with a hit DJ and New Orleans style breakfast, all backed up with some fantastic prize give-aways!
I may well have had a hand in creating and organising the week, but I was still surprised and delighted with the outcome.
The Carat Radio Week really wouldn’t have been possible without the fantastic work the groups are producing and their efforts to promote radio…and not just their own brands, but the industry in general.
Seeing Moz Dee and Ray Stubbs talk so emotively about the power of speech radio, or Folder Media’s Matt Deegan discussing the impact of social media with Absolute Radio’s breakfast DJ Christian O’Connell are experiences I won’t forget in a hurry.
I would honestly recommend any agency who is curious about the evolution of the media landscape and how radio could deliver so much more than a tactical spot for their clients, to set up such an event with their dedicated RAB Strategy Consultant, it was a landmark experience, and hopefully the first of many for Aegis and their clients.
Thank you to all who participated in the event, we couldn’t have done it without you.
If you are interested in setting up a Radio Week for your agency, please contact RAB Team Coordinator Andrea Royer on email@example.com
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