Our study, Radio: The Online Multiplier demonstrated that radio increases search traffic, with brand browsing amongst listeners exposed to an ad campaign 52% higher compared with those not exposed, but it is always great when our research can be backed up by other studies. Belgian radio sales houses Var and RMB teamed up with Google to demonstrate the role radio plays in increasing search traffic for a brand within Google. The study ‘Radio Po...
Archive for December 2011
Q3 2011 might well be remembered by some as the ‘summer of discontent’ thanks to the riots, the closure of the News of the World and, perhaps more trivially (or tragically depending on your media habits), Channel 4 airing it’s last ever repeat of Friends. The ‘summer’ may well have left us begging for the bright days of April to return but RadioGauge continues come rain or shine and during the months of July, August and September measu...
November 2011 saw Aegis owned media agency Carat UK reconnect with radio. Carat and their newly appointed Head of Radio, Mike Williamson, in conjunction with the RAB, set up a Radio Week to excite and inspire the agency, across all levels and disciplines, when it comes to radio. Understanding that time is precious, the week’s main aim was to succinctly display the power of radio and to surprise and delight the Carat audience, who to their cr...
