Believe it or not it’s time for another quarterly countdown of the top scoring ads from our ongoing RadioGauge research project. Q2 2011 saw summer arrive for two weekends in April (I hope you made the most of it then!), the country go Royal Wedding crazy and a legion of sport lovers nervously waited for either the sweet smell of success or bitter disappointment of the Olympic ticket application process! In that time, RadioGauge measured 27 ...
Archive for September 2011
Radioplayer, the online listening platform for radio, this month celebrates its six month anniversary with 6.7 million unique users in August*. Some 282 stations are now live in Radioplayer, including all BBC national and local stations, the major commercial radio groups, and a growing list of community and student stations. Data collected by Radioplayer in the six months since its launch provides a snap-shot of listening across the entire radi...
As many of you will know, every quarter we pick an established radio industry creative to pick what they believe to be the most creative ad. Congratulations to BBH for becoming the winners of the Q3 2011 Aerial Awards trophy, with their Barclays Student Account radio ad, as judged by Eardrum’s Managing Director, Martin Sims. Listen to the winning radio ad: Here are Martin’s comments: This month’s clear winner is ‘Barcla...
