CHAMPIONING CREATIVITY IN RADIO Creative Activation Manager The Radio Advertising Bureau (part of RadioCentre Ltd) is seeking a persuasive, energetic, motivated and highly organised individual to drive dramatic improvements in creativity for radio advertising. This person will inspire and support creative teams in realising the true creative potential of radio advertising. They will drive the day-to-day operational delivery of all “creativi...
Archive for August 2011
The media world as we know it has changed fundamentally over the last few weeks. Rupert Murdoch, the News Corporation chairman, acknowledged this recently when he placed a personal apology in rival media outlets. What started with an investigation into one title has now spilled into the whole media and political landscape. Today, even the most enthusiastic consumers of media may no longer trust the newspapers that once served them so well. At th...
Even though radio is often seen as primarily an entertainment medium, helping lift people’s moods, another core benefit is the immediacy it has for listeners, connecting them to events in the outside world. During the recent riots people were tuning into local radio to keep up-to-date with which areas had been affected. Not only was this invaluable to those wanting to know which places to avoid whilst driving, it also provided a way for people...
Commercial radio had a record quarter according to RAJAR (Radio Joint Audience Research Ltd) figures released today. The second quarter figures released on August 4th 2011 highlight that more than 34 million people listen to commercial radio in the UK each week, which is over a million more than the same quarter in 2010. Commercial radio now has the best share of radio listening since Q2 2004. The RAJAR figures show that UK radio audience is ...
