Each quarter the RAB rewards the best in radio creativity with the Quarterly Aerial Awards, and the winners get showcased in RAB’s monthly briefing email sent out to over 8000 agency and advertiser subscribers. We ask a prominent figure in the creative industry to pick what they believe to be the most creative ad of that quarter. The agency that created the ad receives a visit by me with a trophy, certificate and bottle of wine. Lucky them...
Archive for July 2011
On 28th June the RAB launched our latest research, ‘Media and the Mood of the Nation’. If you have not come across it yet, we concluded that radio contributed the highest uplift in mood (measured in happiness and energy) out of all the major media. You can read the findings here. I unfortunately missed the launch event of Media and the Mood of the Nation at Paramount, CentrePoint, being on my holidays in Ayia Napa. Not to worry t...
