As the nation looks forward to Britain’s biggest matrimonial event since Charles and Diana married in July 1981, advertisers have been integrating their brands into wedding themed radio promotions all over the country. Thanks to some relaxation in Ofcom’s Broadcast Code at the end of last year, brands have been able to build stronger partnerships with stations and their listeners through an even greater lever of integration into station c...
Archive for April 2011
When I first heard about the launch of Radioplayer a year ago, I was very excited. Being a fan of a wide range of music and all commerical radio for a number of years (yes, I queued for hours for tickets to the Best Junior Disco in Town), I am a devotee to not just one station, but numerous. Which is why I always found listening to the radio via the internet a bit of a pain. There was no easy way to jump to & from my favourite st...
The RAB was heavily involved in organising the launch event for Radioplayer yesterday morning. Several people endured a very early start that morning high up in Paramount, Centrepoint (I’m still yawning from my 5 am wake up!). It was good to see of all of my design work for the launch event, including the animation & pop up displays, come to fruition. RadioCentre Chief Executive, Andrew Harrison kicked the event off citing how Radioplay...
