The launch of Radioplayer on 31 March is accompanied by a six week online marketing campaign promoting the UK’s new online radio listening console which offers UK radio in one place. The digitally led creative agency, Albion was appointed by Radioplayer last July to promote the venture; since then the agency has been working in close partnership with marketers from the BBC, Absolute Radio, Global, RadioCentre and GMG (the founding partners of ...
Archive for March 2011
Radioplayer will launch with an anticipated three million[1] listeners in the first week – representing the majority of UK online listening Over 100 stations live, with 100s more to follow in the coming weeks Cross-industry search function providing listeners with more choice Users can personalise Radioplayer by saving their favourite stations Radioplayer, the online listening platform for radio, today (March 31) goes live in a ground-break...
I attended the first radio conference hosted by Boussias Conferences, in Athens last week, to speak on behalf of the RAB. Boussias have hosted a number of conferences for other media including TV and Online, but this was a first for radio. I joined other International speakers including James Cridland, a radio futurologist and Nik Goodman, a media consultant, to talk about how radio remains relevant in the digital age. What struck me most w...
I went to the ISBA advertiser conference last Thursday and have been pondering about it ever since. The scene was certainly worthy of participation – Lord’s Cricket Ground which I last visited in 1994. Aside of mixing up the training ground with the real ground (couldn’t work out why it was so small); it was one of those fabulous early spring mornings – warm blue skies with a gentle breeze. So I was feeling good and ready to hear from th...
When presenting RadioGauge results back to clients and agencies the creative section always draws lively conversations and debates about what worked, what did not and why. Currently we measure the effectiveness of radio creativity using the RAB’s 5Is, allowing us to quantify the relative strengths and weaknesses of a radio commercial. The 5I’s are based on eleven statements scored out of ten that feed into 5 areas of effective creativity; In...
