The Radio Advertising Bureau Blog

Last week D&AD’s annual awards ceremony was held at The Roundhouse and RAB were sponsor of the radio categories. Sound has an incredible emotional power (Confession: I still have to turn scary films onto mute) and one thing that struck me at D&AD was the significance of sound in so many categories beyond radio. The standout campaign of the night was ‘Dumb ways to Die’ by McCann Erickson Melbourne for Metro Trains, which won 5 ...

How radio can help telecoms brands to make their 4G offerings stand out amongst the crowd Summer is fast approaching and with it comes the anticipated roll out of 4G for customers of the UK’s biggest telecoms companies. 4G is the next step up from 3G and despite a few discrepancies amongst the tech sites, claims to be up to ten times faster than the 3G network we currently use. There is no doubt people are going to be inundated with 4G offers...

The news this morning is that Google is launching a music streaming subscription service called Google Play Music All Access to compete with the likes of Spotify and Microsoft’s Xbox Music. Initially to launch in the US, the Android based service will soon be rolled out in the UK and other countries. It has been reported that Google have described All Access as “Radio without rules”. Being an inquisitive sort, I visited the Google Off...

Last week PRS for Music revealed that songwriters received royalties of nearly £2m from their tracks being used in radio advertising. However, using a piece of music (‘sync’) in adverts doesn’t just have a positive impact on the songwriters’ bank balances, it can also reap dividends for the advertisers themselves. In our latest piece of research, Turning Art Into Science we found that music featured in radio ads when linked with TV is ...

This week we are delighted to feature Tracy Roberts, Business Director for Radio at Mindshare as our guest blogger, giving her thoughts on our Sound of Spring event last week… It’s the 24th April and we’re overlooking London from the 32nd floor of Paramount, a very nice way to start the day! As lovely as this was, we weren’t just there for a good catch up with our fellow colleagues in the industry, but to hear about the latest rese...

I couldn’t agree more with Andy Nairn’s Campaign blog ‘Watch your Tone’ this week. http://campaignblog.campaignlive.co.uk/2013/04/25/watch-your-tone/ Much about a briefing document is not especially inspiring. Phrases like ‘single-minded proposition’ and ‘measures of success’ are hardly the stuff of which Shakespeare is made, but the paragraph dedicated to brand tone of voice has a special awkward...

The Radio Advertising Bureau (RAB) has today (April 24) re-launched its Aerial Awards to recognise the cream of creative radio advertising talent. The Aerial Awards, which will now be monthly, are the latest initiative from the RAB’s creativity programme which was launched in 2011 to address the historic lack of innovation in the radio sector. The Aerial Awards will be judged by a different leading creative figure each month, with confirmed j...

Last week, Andy Hart and Dave Coplin from Microsoft presented an excellent double act at Advertising Week Europe on the subject of ad avoidance. It struck me as a relevant topic for radio creativity as much as web-based advertising, not least in the week when Trevor Beattie announced ‘the death of the 30 second ad’ in the context of TV. We live in an age of shrinking concentration spans and growing consumer choice: choice that increasingly ...

The Radio Advertising Bureau (RAB) unveils its top ten radio advertisements as scored by the listeners. The Department of Health have topped the rankings for the most effective creative in the second half of 2012 with their Stoptober campaign, beating off competition from the likes of British Gas and Procter & Gamble. The Stoptober campaign, created by Dare and with media by M4C, beat out 29 other brands to the top spot for creativity. Sim...

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